Product and business development opportunities - Online fact sheets

Overview. The fact sheets provide insights into where potentially successful product development ideas are found in today's marketplace.

• If you are a grower, processor, distributor, other supply chain participant or an individual who wants to start a business in the food, agriculture and natural resource sector, you can use the fact sheets to broadly identify potential opportunities for high profit products and markets. They are especially useful, if you are seeking high-value, differentiated or niche products.
• If you are a policy maker, economic developer, industry association executive or faculty member, you can use the fact sheets to support individuals in their efforts to develop and commercialize new products or businesses.

Fact sheet user guide. For those who have specific product idea in mind, the fact sheets can be used to confirm or test the potential of that idea in regard to whether it fits current market trends and product lines with greatest potentials. Use the following links for details on product development opportunities in different sectors:

• For a given product line, business and product development opportunities are many, selective, or few based on specific market drivers. Product or business innovations that fall into the many opportunity categories are good places to spend time developing a unique product attribute or unique method of production, marketing, or delivery.
• If you do not have a specific product idea but would like to create one, you can learn more about key market drivers by clicking on the following links: Wellness, Indulgence, Convenience, Value, Ethnicity, Demographics, Fashion Design and Decoration, Home Ownership.

Be Careful: The fact sheets do not present profit or detailed sales estimates for a particular product. These estimates for specific products can only arise from additional work typically done in a business or product development plans and feasibility studies. This process will also help to check whether the ideas in specific products are well known and profit potentials have already been tapped by others.