Dr. Pofahl's research interests fall within the broad realm of Applied Industrial Organization. More specifically, he actively pursues research dealing with the development and refinement of economic models used in conjunction with market or consumer level scanner data. These models are used to address issues such as horizontal merger analysis, manufacturer/retailer strategic interaction, and the marketing and management of differentiated product categories in consumer packaged goods industries. Former research has dealt with product categories such as ready-to-eat breakfast cereal, shelf-stable bottled juices, refrigerated orange juice, and other non-alcoholic beverages.

Professional Interests

• Applied Econometrics
• Industrial Organization
• Retailing
• Marketing
• Scanner Data
• Demand for Differentiated Products

Selected Publications

Pofahl, Geoffrey M., O. Capps, Jr., & H.A. Love (2006) "Retail Zone Pricing and Simulated Price Effects of Upstream Mergers." International Journal of the Economics of Business. Vol. 13, pp. 195-215.